Hello & welcome!

My career began in visual design, but I fell in love with the digital space and creating experiences powered by data, my passion for psychology and my love for grids. I aim to create experiences that not only look good, but ones that are human-centric, inclusive and meaningful. I have supported a wide range of clients, which has led to my rich understanding of design thinking and agile processes.

Aside from design, I also love to express my creative side through flowers. On the weekends, you can find me with a pile of cut stems at my feet and floral arrangements on every surface of my house for my wedding floral side gig. @TheReedSeed

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Stakeholder Collaboration
What are your current goals? What are you hoping to achieve with new features or experiences? What are you hoping to solve? Continuous communication and alignment through the entirety of the process is key.

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Research & Discovery
It’s time to dig in and listen. A few key approaches include: Interviews with end users and stakeholders, competitive analysis, journey mapping, itdentifying user personas, empathy maps, workshops and analyzing data. 

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Workshop facilitation
I’ve held various workshops with many different attendees and group sizes. I provide objective guidance through the duration of the workshop.

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Strategic Thinking
Implementing the research and discovery. Defining the site architecture and developing wireframes. The blueprints to ensure the best functioning experience. 

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Prototyping
These prototypes are used for user testing and to create a greater understanding of functionality for the client. 

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Visual Design & Concepting
Mood boards and explorations. Providing style tiles and UI elements to paint broad strokes of digital brand directions.

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Design Sprints
Iteration! Designing and refining. I apply the defined brand style and visual voice to components and pages to create a consistently styled experience.

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Design Systems
A thorough and expansive design system, brings consistency to the website and brand as a whole. I ensure all instances of UI elements meet accessibility standards.

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Developer Collaboration
I design with an understanding of how these choices will impact development. Involving the developer early on in the process is important, and I love collaborating to see how far we can push it.